Because I have great friends who will keep me in check of world happenings, if I don't read about them myself, I was sent this around the holidays...Please see and reference my November 19th posting. Exciting!
I sent Ms. Mack an e-mail, it was easy enough to find her e-mail on the internet, haven't heard from her yet, I hope she won't mind I have put this here...
How about 'Blue Design' then?
Check out this article from the NY Times on design trends
http://www.nytimes.com/2007/12/20/garden/20over.html
this excerpt especially:
...Ms. Warner admitted to a kind of overall green ennui, an irritation
caused by what she called the "relentless greenwashing of products."
"People use the word like it's the low-carb label of the furniture
business, just slapping it on everything," she said. "A company says
it's 'green,' and then you ask about their manufacturing and they have
no idea."
Perhaps that is why Ann Mack, trend-spotter in chief for JWT, one of
the world's largest advertising agencies, has proclaimed blue to be
the new green in her list of 10 trends that will shape consumer
behavior in 2008.
"Blue is a state of mind," Ms. Mack said. "Environmentalism 2.0 is all
about the planet and water. Those are blue images. We're not saying
green is going away — it's just going to be a subset of blue. And also
there are negative connotations to green — all that greenwashing. I
think the word has lost a lot of its meaning."
Another coming trend pinpointed by Ms. Mack is about "commitment and
rethinking instant gratification."
"Because everything is so instantly attainable — you can get what you
want, when you want, wherever you want — there will be a premium
placed on waiting, on thinking twice before you click 'buy,'" she
said. "Custom-made and one-of-kind are rising above the mass-produced
din of 'now.'"
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